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Protecting Your Personal Data
New York Times Article: Disruptions: So Many Apologies, So Much Data Mining With social and mobile media usage climbing, data protection has never been more important. “The big deal is that privacy and...
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Social networks and brand engagement
57% of social network users in developed countries don’t want to engage with brands via social media, says TNS study. http://ow.ly/92gOu
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Global Brands Need China Strategy
Campaign Asia-Pacific Article: Five Things You Need to Know about China’s Internet Ecosystem
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Create your own Social Media Playbook
Article: See how salesforce.com, Eloqua, Dell & Pfizer did it.
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2012: The year of B2B social business adoption
Yes, social business. Social business changes the economics of relationships and sales. How B2B firms can reduce their cost of sales 30-50% by using social platforms? Predictions on social platform...
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AMEX Study Confirms Social Media Delivers ROI
Social media users pay more for good customer service than public…and tell lots more people. New AMEX Survey results.
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McKinsey: Demystifying Social Media
McKinsey Article: Here’s how senior leaders can harness social media to shape consumer decision making in predictable ways. http://ow.ly/aHcZS David Edelman - principal and co-leader of the Digital...
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Using Social Media in Schools
Ten ways schools are using social media effectively http://ow.ly/b1Kn7
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Social Media for Schools
How to Create Social Media Guidelines for Your School. http://ow.ly/bcdkp
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10 Insanely Clickable Banner Ads
Check out this video gallery of banner ads on Mashable
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How Starbuck’s Social Media Strategy Generates Revenue
In an interview with Adweek, Starbuck’s Alexandra Wheeler said that the firm’s social media strategy “isn’t a marketing initiative. It isn’t a PR initiative. It’s cultivating and creating great...
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#RAOKNomination
What a brilliant twist – #RandomActOfKindnessNomination. Come on DHL…get into the action!
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